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Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By: Contributor(s): Publisher: London : RH Business Books, 2011Copyright date: ©2010Description: 305 p. ; 20 cmISBN:
  • 9781847940322
Subject(s): DDC classification:
  • 303.4 22
LOC classification:
  • HM831
NLM classification:
  • BF 335
Other classification:
  • B84-063
Contents:
1. Three surprises about change -- Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination -- Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people -- Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going.
Scope and content: This book discusses why change is hard to accept and how we can adapt to new circumstances.The authors argue that we need to only understand how our minds function in order to adapt rather than understanding the need for change. Illustrating their ideas with scientific evidence and case studies you will learn new ways to cope with change .
Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
Book Book Dalton McCaughey Library Level 2 PW95 H437 Available 33865001738852
Total holds: 0

First published: New York : Broadway Books, 2010.

Includes bibliographical references and index.

1. Three surprises about change -- Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination -- Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people -- Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going.

This book discusses why change is hard to accept and how we can adapt to new circumstances.The authors argue that we need to only understand how our minds function in order to adapt rather than understanding the need for change. Illustrating their ideas with scientific evidence and case studies you will learn new ways to cope with change .